China’s international image is not monolithic, it varies between developed and developing countries, which forms the background for China to build its national image. As a part of China’s international image, China’s image in Latin America has undergone a transformation from a "revolutionary ideological exporter” to a "cooperative partner”. Throughout this transformation, China has been seen as "the business partner of Latin America”, "the exemplar of an alternative development model”, and "the builder of a multipolar world order”.
From the perspective of Latin Americans, China represents both an "opportunity” and a "risk”. On one hand, "China’s rise raises anxieties in Latin America due to its impact on the environment, migration, and demand for natural resources”. On the other hand, "the sustainability of China’s development in Latin America and its modes of overseas expansion influence Latin America’s choices regarding development paths”. Additionally, "China’s presence in Latin America has prompted Latin Americans to reflect on their local governments and governance capabilities”. The misunderstandings arising from cross-cultural differences and imperfections in bilateral operations need to be resolved by strengthening China’s "soft power” construction within the framework of the "united front”.