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dc.date.accessioned 2020-11-11T14:46:05Z
dc.date.available 2020-11-11T14:46:05Z
dc.date.issued 2020
dc.identifier.uri http://sedici.unlp.edu.ar/handle/10915/108795
dc.description.abstract El presente artículo pretende realizar un análisis comparativo de las marcas utilizadas en el Bicentenario de la Revolución de Mayo (2010) y en el Bicentenario de la Independencia (2016). Se propone una postura crítica desde la estética para cuestionar el rediseño de la marca a partir de la observación de su forma y contenido en relación con el contexto político y social de cada etapa histórica. es
dc.description.abstract This article aims to perform a comparative analysis of the brands used in the Bicentennial of the May Revolution (2010) and the Bicentennial of Independence (2016). A critical position is proposed from the aesthetics to question the redesign of the brand from the observation of its form and content in relation to the political and social context of each historical stage. en
dc.language es es
dc.subject Marca es
dc.subject Bicentenario es
dc.subject Independencia es
dc.subject Revolución es
dc.subject Argentina es
dc.subject Brand es
dc.subject Bicentennial es
dc.subject Independence es
dc.subject Revolution es
dc.title Revolución de Mayo e Independencia argentina: forma y contenido en las marcas Bicentenario es
dc.title.alternative May Revolution and Argentine Independence: Form and Content in the Bicentennial Brands en
dc.type Articulo es
sedici.identifier.other https://doi.org/10.24215/25249703e010 es
sedici.identifier.issn 2524-9703 es
sedici.creator.person Ibañez Roka, Diego Ricardo es
sedici.subject.materias Comunicación Visual es
sedici.description.fulltext true es
mods.originInfo.place Facultad de Artes es
sedici.subtype Articulo es
sedici.rights.license Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)
sedici.rights.uri http://creativecommons.org/licenses/by-nc-sa/4.0/
sedici.description.peerReview peer-review es
sedici.relation.journalTitle Bold es
sedici.relation.journalVolumeAndIssue no. 7 es


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Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) Except where otherwise noted, this item's license is described as Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)