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dc.date.accessioned 2012-11-15T13:28:25Z
dc.date.available 2012-11-15T13:28:25Z
dc.date.issued 2006-08
dc.identifier.uri http://sedici.unlp.edu.ar/handle/10915/24213
dc.description.abstract We propose a framework for studying the effect of KDD on CRM in the Egyptian banking sector. We believe that the KDD process and applications may perform a significant role in Egyptian banks to improve CRM, in particular for customer retention. Our believe is supported by the results of the field survey at the largest Egyptian bank. Keywords. Adopting new technology, Knowledge Discovery in Databases (KDD), Customer Relationship Management (CRM), and banking sector. en
dc.language en es
dc.subject Frameworks es
dc.subject Conocimiento es
dc.subject Knowledge Discovery in Databases (KDD) en
dc.subject banco es
dc.subject Customer Relationship Management (CRM) en
dc.subject banking sector en
dc.title Adopting knowledge discovery in databases for customer relationship management in egyptian public banks en
dc.type Objeto de conferencia es
sedici.identifier.isbn 0-387-34655-4 es
sedici.creator.person Kok, Joost es
sedici.creator.person Khedr, Ayman es
sedici.description.note Applications in Artificial Intelligence - Knowledge Discovery es
sedici.subject.materias Ciencias Informáticas es
sedici.description.fulltext true es
mods.originInfo.place Red de Universidades con Carreras en Informática (RedUNCI) es
sedici.subtype Objeto de conferencia es
sedici.rights.license Creative Commons Attribution-NonCommercial-ShareAlike 2.5 Argentina (CC BY-NC-SA 2.5)
sedici.rights.uri http://creativecommons.org/licenses/by-nc-sa/2.5/ar/
sedici.date.exposure 2006-08
sedici.relation.event 19 th IFIP World Computer Congress - WCC 2006 es
sedici.description.peerReview peer-review es


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Creative Commons Attribution-NonCommercial-ShareAlike 2.5 Argentina (CC BY-NC-SA 2.5) Excepto donde se diga explícitamente, este item se publica bajo la siguiente licencia Creative Commons Attribution-NonCommercial-ShareAlike 2.5 Argentina (CC BY-NC-SA 2.5)