This study was conducted to determine the difference between fresh pork consumption according to consumer sex in La Plata. Information was collected with a questionnaire of closed and semi-open questions with a population of 240 men and 161 women. Data were analyzed by correspondence analysis and descriptive statistics. 56% of the men and 66% of the women eat pork. 35% of the men and 43% of the women substitute pork for beef when they cannot get it and 74% of the men and 80% of the women consider it tender. 32% of the men accompany pork meat with raw vegetables and women with potatoes (17%) or raw vegetables (21%). The correspondence analysis between men and women showed the following values of inertia (p <0.05): different meat cuts: 7%; reasons for consumption: 3%; reasons for non-consumption: 12%, cooking methods: 1%, who cooks: male or female: 11%. The reason for consumption “for pleasure” presented the most significant value of inertia: 81% (p <0.05); the choice cooking system "grilled" and "indifferent" showed values of inertia of 33% and 42% (p <0.05) respectively, and who cooks "man" 43% and "indifferent” 34% (p <0.05). In conclusion, it is evident that there are no differences in the consumption habits of fresh pork between men and women in La Plata.