The purpose of this paper was to evaluate the performance of a modified zeolite as an anticorrosive pigment for paints. A procedure to prepare the pigment was outlined and its anticorrosive properties assessed following the electrochemical behavior of a steel electrode in pigment suspension. In a second stage, alkyd paints were formulated employing different anticorrosive pigments: (1) 30% by volume (v/v) of the modified zeolitic rock, (2) 10% (v/v) of zinc phosphate, and (3) a mixture of 10% (v/v) zinc phosphate plus 20% (v/v) of the modified zeolitic rock. In every case, percentages were referred to the total pigment content. Titanium dioxide, zinc oxide, and barium sulfate were incorporated to complete the pigment formula.