The mass composition of ultra-high energy cosmic rays is a critical issue to understand their origin and nature. The Pierre Auger Observatory is a hybrid instrument which provides a powerful environment for the determination of the primary mass. The Surface Detector of the Pierre Auger Observatory alone allows the study of several shower parameters with high discriminating power between primary elements. Novel analysis techniques using different features of signals in the Cherenkov stations are discussed. These are the signal risetime, the azimuthal time asymmetry and the muon density of the showers.