Based on the projective matrix spaces studied by B. Schwarz and A. Zaks, we study the notion of projective space associated to a C*-algebraA with a fixed projectionp. The resulting spaceP(p) admits a rich geometrical structure as a holomorphic manifold and a homogeneous reductive space of the invertible group ofA. Moreover, several metrics (chordal, spherical, pseudo-chordal, non-Euclidean-in Schwarz-Zaks terminology) are considered, allowing a comparison amongP(p), the Grassmann manifold ofA and the space of positive elements which are unitary with respect to the bilinear form induced by the reflection e=2p−1. Among several metrical results, we prove that geodesics are unique and of minimal length when measured with the spherical and non-Euclidean metrics.