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Marcas, prensa e identidad(es) en el estado bonaerense

2023
 
Document type: Articulo
Alternative title: Brands, media and identity(ies) in the Buenos Aires state

Abstract

In Spanish

La autora analiza la vigencia en el Estado bonaerense del paradigma funcionalista de la comunicación, a través de dos prácticas instituidas en la agenda pública: la marca institucional y la relación con la prensa.

In English

The author analyzes the validity in the Buenos Aires State of the functionalist paradigm of communication through two practices instituted in the public agenda: the institutional brand and media relationship.

General information

Issue date: abril 2023
Document language: Spanish
Journal: Questión; no. 74
Origin: Facultad de Periodismo y Comunicación Social
ISSN: 1669-6581
xmlui.dri2xhtml.METS-1.0.item-dc-subject: Estado ; marca ; Identidad ; gestión de medios ; state ; brand ; identity ; media management
Subjects: Comunicación

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Created: 3 de octubre de 2023
Available since: 3 de octubre de 2023
Please, use one of this identificators(URI) for cite o linking this item:
  • http://sedici.unlp.edu.ar/handle/10915/158288
  • https://doi.org/10.24215/16696581e770

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